Social Media Has All The Leads Your Funnel Needs

How do I get more sales?

That has got to be the number 1 problem, second to growing an audience, that every entrepreneur has. This one question can bring a dozen different answers.

But to really answer this question, you need to understand two things.

There’s a lot of fantastic creators out there, publishing great videos and writing great content, but it still takes years for them to build an audience.

One thing I have consistently noticed is that they don’t offer anything beyond their published content. There’s hundreds of audience questions that go unanswered, or they get their answers somewhere else. These are missed opportunities to help your audience and grow a fanbase.

So, to increase the pace of capturing my audience and helping them as they discover me, it is simply by offering them something helpful. This is called a lead magnet. A product that provides value to your audience and helps you build an email list.

These can be really simple products, and most of the time, it’s free information that’s already available to everyone, except you make it more convenient for them and package it in a neater or better way.

Since I have been interested in outdoor activities for the past several months, I already had an idea for my new brand of what I would have wanted as a beginner and still as someone with light experience. From my own questions, I brainstormed a bunch of different ideas, and I came up with one.

In a recent trip to Sequoia National Park, I was inside the visitor’s center where I met an older couple on a trip around the country. They were originally from New York, and the man said they had driven across the Northern States, visiting tons of parks along the way. As he told me the locations he visited, he pulled out this blue spiral-bound book titled “National Parks Passport” and then flipped through pages filled with images and historical context of all the parks in the US.

Each park he visited had a special stamp and sticker he could collect. The stickers showed beautiful pictures from that park—maybe a famous mountain, a special animal, or a historic building. His passport book had sections where he could put each sticker and stamp, creating a visual record of everywhere he'd been. I thought it was amazing.

I asked where he got it from, and he pointed to a shelf behind me. He explained how you can collect stickers and stamps at every national park you visit.

Most people don't know about this collecting system. Many have questions about where to find the stamps and stickers, and which parks they can visit to grow their collection.

Collecting is a powerful way to get people interested in a hobby.

Think about card collectors, shoe collectors, or doll collectors. When someone discovers something they enjoy, they love collecting items related to it. Over time, these collections become more than just objects—they become personal stories about how and where they acquired each one.

So, this was how I came up with the idea of creating my first lead magnet. It’s meant to help people not only discover all the parks and historical sites, but to help them get started in documenting their adventures through collectible stamps, stickers, and, oh yeah, park maps too.

This lead magnet is designed for beginners to help them get started. It tells you what apps to download, where to find the collectibles, website links to each park, maps, historical context of each location, and fun facts. If they decide to visit a location, it also includes nearby points of interest.

When you create a lead magnet, you need to have a single person in mind of who you can help, and how you can help them. For me, this was easy. I pictured myself needing this very guide.

I thought of the questions I had and how I built interest and desire to visit new locations.

I created this guide with myself in mind as the target audience. When you solve problems you personally experience, you naturally help others who face those same challenges.

Most creators get stuck trying to find an idea that would help them build an audience. They think that if they talk about everything, and jam it all up in a single guide, that everyone will sign up to get their guide. But, usually, something like that is just too much.

The product has to speak to one person.

The easiest way to do this is simply by creating something that would have helped you. You had questions when you first started, and you likely still have questions now. At one point, you were researching everything to find a single answer, and it felt pretty damn good once you found it.

Instead of searching for hundreds of ways you can help someone, think of the one problem you had before, and solve that problem. There are always people who are coming from the same path you came from. Those same people would very likely appreciate you for creating some kind of product to help them along their way.

Now, as you create a lead magnet to capture leads, you still need to be consistent in creating content.

The solution is really that simple. As long as you keep talking about the same niche for months on end, you’ll continuously see your audience grow.

But, you can’t just keep publishing beginner level stuff. Eventually, your audience grows past it and they need something more. They need solutions to the next problems. They need more depth. They want more of your personal insights.

So, you need to grow with them. Spend some time each week, learning a bit more about your niche so you can grow to become the master in your space that everyone refers back too.

It does take time.

It’s a compounding growth you experience that exponentially grows over time. And as you grow, so will your audience, and your leads, and your sales.

Start building your lead funnel today, and watch as your audience, and your business, grows with every piece of content you create.

That’s it for today.

See you next time.

Amado